Email marketing is a basic method to promote services/products via email. In a better email language, email marketing is a method used to develop a relationship with customers/clients.
Email marketing helps businesses grow, keeping their clients/customers informed and tailor their marketing messages to their customers.
Email marketing helps you to connect with your audience in a highly personalized way.
Email marketing helps you to stay on a budget and drive revenue to your business.
Different marketing trends and techniques come and go, but email marketing is the most powerful channel for a modern marketer.
Why you need Email Marketing?
The two big advantages of email marketing are ease and price. Email Marketing is an inexpensive way to market your business.
It’s extremely easy to set up email campaigns and is accessible to ever small business owner.
It is a highly effective way to engage with your customers. Email marketing delivers a 4,300% return and is cost-effective then other forms of marketing.
It helps your loyal customers to interact with your brand again and again.
Email marketing is a great way to connect with your customer, develop their interest in your brand, and increasing the value of your product and business.
1. Email Marketing is Relevant.
According to a study conducted by Hostpapa, reveals email marketing still works more than social media marketing.
1. Only 61% of people use social media, while 94% of the people ( internet users ) uses email.
2. 74% of adult people prefer email marketing.
3. Optin email features allow marketing by consent.
4. An email has a much wider range of marketing possibilities than social media.
The main advantage of email over social media is that customers and prospects are more likely to see an email than other social media messages.
Posting something on social media doesn’t mean everyone will see it. While email messages are dropped in the customer’s inbox.
2. Email marketing has a larger reach.
According to Radicati there are about 3.9 billion email users in 2013, 4.9 billion in 2017 and are expected to grow even more. These numbers might see as surprising but it’s normal.
Take yourself as an example, whenever you create a new social media profile, sign up for a website (shopping, Netflix ), etc you need an email address.
Email is like the currency of the web. Anyone who uses the internet has an active email address.
3. Email drives better conversions.
Most of modern marketers are laser sharped focused on conversions. The main end goal of a marketer is to turn a potential customer into a paying customer.
When it comes to conversions, email marketing is a powerful channel. The CTR of social media or (Twitter is 0.5% whereas of email is 3% ).
This states that there are 6X chances to get someone to your website via email than any social media platform. Email is highly measurable.
4. Email is a perfect personal communication channel.
Social media is a powerful form of communication used to connect with friends, date new people.
On the contrary, email is more professional when it comes to personal communication.
A study shows that 78% of people expect to receive a promotional product or content via email as compared to 17% who prefer social media.
5. An email will be around forever.
An email has a long history of stability. The first promotional email campaign was sent in 1978 to 400 people and has been growing continuously.
Email space has evolved continuously from time to time where you needed a developer to build an email and today tools like Aweber, Drip, etc, helps us to create and send beautiful emails.