Email Marketing is the best and quick way to engage with your leads and converting them into loyal customers. It is a cost-effective way, with some case studies showing an ROI of 4400%.
If you want to connect personally with your audience and convert them into customers email marketing is best. There are a lot of email marketing providers in the market.
Most of them give free one-month trials, Email – Scheduling, Social-Media integrations, and free templates. You have to choose the right email marketing provider for the success of your email marketing campaign
Most of the marketers look for the same thing such as low pricing, different ranges of features, etc.
In this article, we’ll discuss which services, features are good for your business and also compare top email marketing providers in the market.
With so many tools in the market which one you should choose? Where should you start? What requirements your online business needs?
What is Email Marketing & Why you should use it?
Email Marketing is a great and cost-effective way to get your message across, whether you’re small business or blogger and want to promote your products, give regular blog updates to your readers.
You can get as much as a 4300% ROI for your business according to the Direct Marketing Association. Email Marketing gives you personal control and direct contact with your readers & customers.
Here are some benefits you can get out of email marketing –
Building a loyal fan base – Email Marketing helps you get repeat visitors which helps in creating a bond with your reader. Some studies have shown that it takes 4-5 visits to your blog/website for your potential readers to think of buying from you.
Increase Repeat Visitors – Email Marketing helps you to build an email list from the people visiting your website. By collecting their Emails, Name you can offer them your valuable content. If you don’t collect your visitor’s email addresses you will lose about 70% of potential website visitors turning them into
customers or readers.
Increase in Sales – Email Marketing has a greater ROI when it comes to a sale. It outperforms both organic and social media traffic when it comes to sales.
It is very important to use an email marketing provider which is the best fit for your business. Your marketing campaign depends entirely on these providers making sure your emails get delivered. Sometimes you will get screwed for fewer features, terrible email deliverability for a high price.
Here’s a list of 5 best email marketing providers in the market that will help you expand your business –
1. Constant Contact
Constant Contact is the best and most popular email marketing service for small bloggers and businesses. It is one of the world’s fastest-growing email marketing company. Constant Contact is easy to use and beginner-friendly. Their email software comes with a one-month free trial and offers free customization, email marketing templates, image library.
Constant Contact also offers Ecommerce integration for Shopify & Bigcommerce stores. You can also regularly send Birthday wishes and specific emails to individual readers. Constant Contact has good support with live phone calls, Chat, Community Support, and knowledge base.
The only drawback of Constant Contact is that there aren’t any automation tools and the price you are paying it should be there.
Why and Who should buy Constant Contact?
Constant Contact is a great email marketing tool for small business people. Apart from online training they also promise live-training sessions and seminars across the U.S. This helps small business owners grow their business quickly by learning the key basics of Email Marketing and taking it to the next level.
Drip is an intelligent email marketing tool designed specifically for bloggers, E-commerce stores, Digital Marketers. It is not only intelligent but a beginner-friendly tool that outshines other providers in the market. They offer WordPress, Woocommerce integrations and other popular website builders.
Drip also offers live chat, call, Webinars, detailed training courses, guides, and a vast knowledge base. Drip lets you have a deeper interaction with your customers.
They also offer a 14-day free trial. Drip is very helpful to Ecommerce Site owners understanding user intent, purchasing behavior, etc. Drip campaign allows E-commerce site owners to use the following metrics like –
- New visitors VS returning visitors.
- People who clicked on email vs who didn’t
- Visitors abandoned their shopping cart.
SendInBlue is an SMS and email marketing software designed specifically from small bloggers to big businesses. They send more than 30 million automated emails every day. You don’t have to worry about creating email campaigns.
They have a workflow library that provides a no. of pre-automated campaigns designed to meet specific goals. SendInBlue has an exceptional API developer feature that made their email functionality into our website a breeze.
SendInBlue offers a variety of third-party integrations. They offer free plan up to 300 emails a day but having their branding on your emails. Their paid plans start from $25 per month. They have recently added features like Landing page builder, CRM, Social Media integration, etc.
Who and Why you should buy SendInBlue?
Email marketers who are just getting started. Their plans depend on volume not contact based price list.
GetResponse is the nest email marketing platform that comes with features like complete webinars solutions and landing page builder.
Their automation service is available in more than 20 languages. GetResponse offers 500+ premade templates and ShutterStock library directly attached to your email campaign dashboard.
It is easy to use and beginner-friendly. GetResponse also allows third-party integrations like Salesforce, Optinmonster, ZenDesk, GoogleDocs, etc. They offer a free one-month trial.
Their support system includes live calls, chat, free materials including Guides, Articles, Videos, and Webinars.
Who and Why should you buy GetResponse?
GetResponse is a great fit for medium-sized business owners. No skills required, very intuitive, more advanced features.
Aweber is a powerful, easy to use email marketing tool that focuses on personalization. They offer an extensive library of resources that will help you in becoming pro at email marketing. You can easily design their emails using drag and drop tool builders adding automated email sequences and mobile responsive signup forms.
The best part of using Aweber is that you can integrate Aweber with all Website Builders, Email collection tools, landing page builder. Their support option includes live phone calls, Chats, and Emails.
Who and Why should we buy Aweber?
Aweber is a great tool for all, but in general, if you are just getting started with Email Marketing Aweber is best for you.
Each one of these email marketing providers provides quality products, there’s no looser or winner here. It depends on your needs. Sometimes you need advanced tools than others. Check out the following tips below to find a suitable email marketing provider –
If you run a large company and need a tool that would meet your all email marketing needs then Drip might be the one for you.
Just getting started as a small business, Constant Contact and SendInBlue is best for you, because they offer free plans with reasonable limits.
If you run an e-commerce store and want more conversions GetResponse or SendInBlue is best for you.
Most of these email marketing providers offer the same services. You can take your budget and marketing needs into account before purchasing them.